Here at Hey Saturday, we’re always saying that you need to invest in your dating photos if you’re serious about finding love online. But now, you don’t just need to take our word for it, as some brand new research proves just exactly what we’ve been banging on about (but hey, we don’t like to say we told you so…!) An online fashion retailer recently conducted an experiment to find out if dressing the part in our dating profile photos actually helps online daters score more dates. The answer is a resounding yes – by as much as 400%. Yes, we did say 400%!

Two separate Tinder profiles were set up and and run for a period of two weeks each. Apart from the photos used, the profiles were identical. Using the same model, each profile displayed a different set of dating photos. One set of dating pics were taken by a pro and were well lit, showcasing a well-dressed man looking relaxed, smiling and happy. The other set of photos were basic, moody looking selfies with no attention paid to clothing, style or the background of the images. Continue reading “It’s official – better dating photos get more likes on Tinder”